Although this question is something that you may feel applies only to a business, in fact, it can apply to the way you live your life. After all there is talk, especially from the younger generation, of your marketing yourself as a ‘brand’.
When I put this question to myself it was a case of looking deep within myself to best understand who I am. As it so happens I was at a brand meeting where we discussed which three words sum your business up most accurately.
For me it was Empathy, Positivity and Freedom!
But for me as a person I would want to add integrity, honesty, fun, and passion.
What are your values?