Hi! I’m Elizabeth McPherson. I was born in Cornwall, moving to London when I was twenty-four. I spent the best part of my life there, carving a career for myself, with a brief stint in the USA. Finally, moving to Dorset in 2014.
As a little girl I loved to declutter. You should have seen me on a Saturday morning! I would clean my bedroom and then go about re-arranging everything – the furniture, my posters (mostly of David Cassidy) and all my clothing, lining it up perfectly. And don’t get me started about lists! It’s funny how your ‘winning formula’ for life defines who you laterally become. With these organisational skills it was a good fit for me to eventually become a Personal Assistant to help high-flying business people organise their lives.
In 2002, my partner at the time, and I, set up a distribution company to look after a high-end skincare brand. We ran the business from 2002 to 2013. It was a delight and privilege to represent such an amazing brand and to work hand-in-hand with L'Oréal for over six years. During this time, I extended my skills and learned how to run a business and the marketing of the products at trade fairs. I also learned makeup skills whilst working with a makeup artist in Selfridges and was trained in make up also.
In 2014, after twenty-one years living in London, I moved to Dorset. How was a city girl going to manage to live in Highcliffe? This turned out to be a bit of a shock to me – both good and bad. I opened a lifestyle shop in Highcliffe to help rejuvenate the high street, was a member of the Highcliffe Centre Partnership with other local residents, litter picked alongside a trusty band of volunteers and painted some bollards with a friend, Helen, and set up a social media account named 'Love Highcliffe' on Facebook and Twitter to keep other residents informed about the improvements and events. I even suggested Love Highcliffe products, which are now selling like hotcakes!
I love to keep fit; by working out in my local gym and alongside a PT. Walking is my passion not only for physical wellbeing but mental too. Life is all about balance and I balance the fun stuff with the business of looking after myself.
I volunteer at Boscombe Chine Gardens handling their instagram account. I am passionate about mental health, in particular the concerning and rising amount of young people who are suffering from mental health issues. I strongly believe it should be spoken about more, although this is now happening more openly in public, but I think more work is needed and social taboos need to be removed for more people to come forward. Our brain health needs to be treated with respect and with the same level of care as our physical health, in fact, why not just say "health' and group both mental and physical together?
So with that said, I have worked out that I have read over 40 books in the last five years! Mostly on moving forward, letting go, forgiveness, how to handle stress and anxiety, believing yourself and even a book called "There's nothing wrong with you" (which made me laugh and feel relieved as well). Now you tell me!
I see my life as an evolution and constant learning curve. In 2017, I moved to Bournemouth, to be nearer to my friends and to be closer to the sea and the 'energy' of the area.
Life changes but there is always good in any situation if you try and find it. It is important to keep a glass half full outlook always; and if you only ever come from a place of love you are on the right path. It truly does make the world go around and if we work towards tolerance, empathy and understanding, the World has a bright future.
I am great fun with a happy, positive attitude and can make light of many tasks you may find overwhelming, for example setting up a filing system or decluttering items you have found hard to let go.
My personal values, amongst others, are;
- emotional intelligence
Please do call or email me for more information and to receive a complimentary 1-hour consultation. My fees are listed under Fees & Contact Me. So let’s declutter your life together!